Flashpoint Increases Presence in Israel, Welcomes Noam Wolf

Published on
November 15, 2023

Tel Aviv, Israel – 16 November 2023 – Flashpoint Venture Capital, an international tech investment manager with over $400 million AUM focused on tech companies originating out of Israel and Europe, is pleased to announce that Noam Wolf has joined the firm as a Partner. Noam will be based in Tel Aviv, further reinforcing Flashpoint’s commitment to growing in Israel.

He joins Flashpoint after a successful tenure as the Founder and CEO at MarketMan, a leading inventory management and supplier automation platform for the restaurant industry. Notably, Flashpoint made one of its largest exits to date, selling its stake in MarketMan to PSG, and seeing an extraordinary return on the investment.

Since 2016, Flashpoint has invested a total of over US$60 million in 13 Israeli companies. Since then the firm has made 4 exits, returning c. US$25 million and currently have an active portfolio of 9, including Guesty, Particula (GoCube), Mize, Mesh Payments, K2View, Gaviti, Webeyez, Trusstor, and Bllink

As Noam assumes his role, the firm is poised to continue its mission of supporting innovative startups and entrepreneurs in Israel and beyond. Flashpoint remains committed to fostering growth and innovation in the Israeli technology ecosystem.

Noam Wolf, Partner at Flashpoint Venture Capital said: “I am thrilled to join Flashpoint and be a part of its continued growth and success. Flashpoint’s focus on Israeli startups has turned it into one of the top early-stage VCs in the country. During these challenging times, we are humbled by the resilience of our Israeli colleagues, which reassures the global tech community of the continuous prosperity of the Israeli tech market. With my addition to the team, Flashpoint is showing full confidence in the Israeli startups. More than ever – Flashpoint VC is in Israel!”

Alexander Konoplyasty, General Partner at Flashpoint Venture Capital commented: “Over the past eight years, we have been lucky enough to work closely with Noam during his tenure at MarketMan and we’re incredibly excited that he has made the decision to join Flashpoint. His expertise as both a founder and operator adds a fresh perspective to our team and further strengthens our capabilities. With Noam stationed as a Partner in Israel, it enables us to strengthen our presence in the region where we have ambitious plans. We’re excited about the future and the valuable insights he brings.”

About Flashpoint

Flashpoint is an international tech investment manager with over $400 million AUM focused on US and Western European tech companies originating out of Europe and Israel. Flashpoint manages six venture funds across 3 products: Venture Capital, Growth Debt, and Direct Secondary. The firm is headquartered in London and has offices in New York, Tel-Aviv, Budapest, Warsaw, Riga and Nicosia.

Investors in Flashpoint’s funds include Széchenyi Funds, a Hungarian fund manager, and more than 130 major family offices and HNWIs. The funds have made investments in 64 companies including names such as Guesty, Chili Piper, and Office RnD. Flashpoint has completed 15 exits, including the sale of its stakes in Shazam (to Apple), Chess.com (to PokerStars founders and General Atlantic), Marketman (to PSG), and Gurushots (to Zedge), Comeet (to Boathouse Capital) etc.

Our mission at Flashpoint is to bring together capital, knowledge, people, and best practices and help socially responsible development. Monetary returns are of course important, but non-tangible aspects of our work are equally important for our team. We have invested a third of our capital in themes that change the world for the better, this includes investments in e-learning, telemedicine, and online job platforms.

Noam Wolf 

Noam Wolf is an accomplished CEO renowned for his transformative work in the restaurant and technology sectors. With a career spanning telecommunications, mobile gaming, and multimedia technologies, Noam’s expertise is wide-ranging.

Starting as a Sales Manager at Flash Networks, Noam’s early career immersed him in telecommunications and network technologies. His passion for innovation led him to found Mintmark, where he pioneered mobile internet services and content distribution. 

Venturing into mobile gaming as a Sales Manager at PixelPlay, Noam deepened his tech expertise. In 2012, he founded SayWhat Labs and co-founded The Restaurant Network in 2015, showcasing his entrepreneurial spirit.

However, it’s his role as CEO of MarketMan since July 2012 that’s truly transformative. MarketMan’s platform has reimagined restaurant and hospitality operations, empowering small businesses with tools for inventory management and performance analysis on par with industry giants.

He holds a BA in Computer Science and Business Management from the Open University of Israel.

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